Retour
2 Days
SLDIEL
Tunis
Registration deadline
29-09-2025
Objectives :
- Understand how books are marketed and sold
- Learn about key marketing and digital tools
- Get to know the book market and its commercial basics
- Develop good habits to improve indirect distribution
Training Program:
- Basics of book distribution and sales
- Book marketing strategies
- Marketing and communication tools
- Best practices for successful distribution
Target audience :
- Publishers
- Book distributors
- Booksellers
- Marketing and communication professionals in the book industry
Training Schedule: 4-5 october 2025
Number of participants : 15 participants
Speakers / Trainers
MATHIAS ECHENAY
After studying business in Toulouse, Mathias Echenay began his career as a sales representative for Seuil, where he later became Head of Sales. He then held sales director roles at Flammarion and Interforum, before becoming Managing Director of CDE and CEO of FED (part of the Gallimard/Madrigall group) for over eight years. In 2004, he founded Éditions la Volte and continues to work as a publisher. With over 30 years of experience supporting publishers of all sizes and genres, Mathias has developed deep expertise in book marketing and distribution — both for publishers and distributors.
Organization: Axiales is the only consulting firm in France that specializes in the book industry. Its team of eleven consultants are all experienced professionals who have held key roles across the publishing chain — including editorial, marketing, promotion, distribution, management, bookselling, and IT systems.