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This course aims to equip book professionals with the essential skills needed to enter the world of book communication and promotion. Through this course, participants will understand the challenges of communication for publishers and booksellers, while learning how to effectively promote a book. They will develop mediation strategies to connect books with readers in a meaningful way.
2 Days
SLDIEL
Bizerte
Registration deadline
11-11-2024
Objectives :
- Understand the communication challenges facing publishers and booksellers.
- Learn how to promote the content of a book effectively.
- Develop mediation strategies to better connect books with readers.
- Know how to recommend books to customers.
Training Outline:
- Introduction to Communication
- Promoting a book from the publisher's point of view
- Promoting a book from the bookshop's point of view
- Mediating and connecting with readers
- Reading recommendations
Target Audience :
- Publishers and editorial communication managers.
- Booksellers and bookshop managers.
- Authors and content creators.
- Marketing and promotion professionals in the book industry.
Number of participants: : 15 participants
Speakers / Trainers
Églantine Gabarre
Églantine Gabarre has been a consultant and trainer in the publishing sector since 2023. An expert in marketing strategy, digital communications, editorial strategy, innovation and digital transformation, she has a wealth of experience spanning 25 years in marketing management posts for various publishers, including Éditions J'ai Lu (Poche), Groupe Delcourt (BD/Manga), Éditions Leduc (Pratique/Literature) and as director of the mass market division of Éditions Dunod (non-fiction, essays, comics). With degrees from UQAM (Canada), Paris-Sorbonne (Bachelor of History), Sorbonne Paris-Nord (Master of Publishing) and Sciences Po Paris (Executive Master of Digital Humanities in 2017), Églantine combines academic expertise with professional experience. Her projects include analysing the editorial positioning and providing marketing support for Éditions du Détour (Bordeaux), developing a collection for Albin Michel and drawing up launch plans for high-stakes commercial titles in the thriller field. In interim management, she was assistant marketing director at Éditions Robert Laffont - Groupe Editis. In training, she has led sessions on generative AI applied to marketing for Éditions Flammarion and Gallimard, and lectures in several Masters in Publishing on ‘Book marketing and digital strategy’ at the Catholic Universities of Lille, Poitiers and Sorbonne Paris Nord.