Retour
This training offers a detailed exploration of the book chain, looking at the relationships and interactions between the various stakeholders: authors, publishers, distributors, booksellers and readers. With a focus on publishing and bookselling, participants gain a better understanding of the role of each link and the strategies for collaboration.
4 days
SLDIEL
Maison des arts LAB Sousse
Registration deadline
04-05-2025
Objectives :
- Understand the role of each stakeholder in the book chain and their interactions
- Master the author-publisher, publisher- bookseller and bookseller-reader dynamics
-Identify the challenges and opportunities in the sector
- Apply collaborative strategies tailored to your business
Training Schedule
Day 1: The Author-Publisher - Creation and Publication Relationship
- Presentation of the course and overview of the book chain
- The role of the author: from writing to finding a publisher
- The role of the publisher: selection of manuscripts and editorial work
- Publishing contracts: rights, obligations and negotiation
- Editorial marketing and launch strategy
Day 2: Publishing - Marketing and Distribution
- Introduction to distribution channels (publishers, distributors, platforms)
- Focus on digital distribution (ebooks, POD, audiobooks)
- Book visibility: press relations, social networks, literary events
Day 3: The Bookshop - Organisation and Management
- The bookseller's job: selection, shelving and stock management
- Relations between booksellers and publishers: negotiating and promoting titles
Day 4: Booksellers and the public - Sales strategies and customer relations
- Consumer trends and reader expectations
- Local marketing and building customer loyalty
- Booksellers & Readers - Building a lasting relationship
- Strategies for building reader commitment and retention
Number of participants : 20 participants
Speakers / Trainers
Prudientienne Houngnibo Gbaguidi
is a lawyer by training and has been a bookseller in Benin for almost 25 years. A former director of the Librairie Notre Dame in Cotonou, she founded the Librairie Savoir d'Afrique in Cotonou in 2021, with the ambition of supporting the book trade and promoting reading in Benin. Committed to the development of the sector, she is president of the Association des Libraires Professionnels du Bénin (ALPB), which she founded in 2019, and vice-president of the Association Internationale des Librairies Francophones (AILF). Winner of the Livres Hebdo ‘Librairies Francophones du Monde’ prize in 2020, she also serves on a number of literary juries. An active player in book promotion in Africa, she regularly takes part in book fairs and exhibitions and organises training courses for booksellers in Benin and Togo. In 2023, her commitment earned her the distinction of Chevalier de l'Ordre des Arts et des Lettres de la France. Convinced that booksellers are also cultural players, she is committed to developing this vision in her region.