Objectives :
Enhance participants' skills in the realm of promotional communication

Training Agenda:  :

• Day 1/ 4 hours: Effective Communication Strategies for Bookstore Promotion:

- Identifying communication challenges (Awareness, Image, Reputation).

- Developing communication strategy, defining appropriate communication channels, selecting
editorial direction, and establishing brand identity. Mapping communication tools in a bookstore: Events (event management policy, press relations...), Physical media (posters, flyers...), Digital tools (social media,
website...).

• Day 1/ 2 hours: Digital Marketing Techniques Tailored to Bookstores 

- Understanding the fundamentals of digital marketing and its importance in the context of bookstores.

- Exploring tailored digital marketing strategies, including Search Engine Optimization (SEO), email campaigns (boosting newsletter engagement)...

- Learning to use key performance indicators (KPIs) to evaluate campaign effectiveness and adjust strategies accordingly.

• Days 2/ 6 hours : Social Media Session and Collective Coaching

- Mapping and peculiarities of social media: understanding image rights and their application on social media. Main social media platforms: (Facebook, Instagram, TikTok...)

- ontent creation: designing a post to promote a book. Creating a dynamic Instagram post using Canva.

- Integrating digital communication into daily activities, designing an editorial calendar, and scheduling posts.

Target Audience :  Booksellers, Bookstore Staff

Training Schedule :

First Session: July 6th & 7th, 2024

Duration  : 2 days

Number of Participants : 10 participants