This course aims to provide participants with the skills they need to manage a bookshop effectively using modern management tools.

This course aims to equip book professionals with the essential skills needed to enter the world of book communication and promotion. Through this course, participants will understand the challenges of communication for publishers and booksellers, while learning how to effectively promote a book. They will develop mediation strategies to connect books with readers in a meaningful way.

This training aims to provide participants with an in-depth understanding of practical aspects of daily bookstore management. It encompasses various aspects, from a deep understanding of customer needs, requiring sharp insights into editorial collections and industry trends, to logistical and intellectual planning for hosting authors, and finally, implementing effective customer retention strategies.

This training offers in-depth learning in setting up and managing an online bookshop, covering various aspects that are essential for success in the digital world.

This training provides participants with a thorough understanding of effective communication strategies to promote a bookstore. Participants learn to utilize various communication tools, such as social media, digital marketing, and traditional advertising techniques, to attract and retain clientele.

This training offers an in-depth exploration into the lifecycle of a book, from its editing process to its distribution in bookstores and ultimately into the hands of readers. Participants will gain practical negotiation skills with publishers and distributors, learning to establish strong relationships with stakeholders in the book supply chain to optimize purchasing and distribution conditions.

This training aims to provide participants with an in-depth understanding of practical aspects of daily bookstore management. It encompasses various aspects, from a deep understanding of customer needs, requiring sharp insights into editorial collections and industry trends, to logistical and intellectual planning for hosting authors, and finally, implementing effective customer retention strategies.